Consumers are inundated with ads, so it’s vital that your ad catches the eye and immediately grabs interest. You could do this with a headline or slogan (such as VW’s “Drivers Wanted” campaign), color or layout (Target’s new colorful, simple ads are a testimony to this) or illustration (such as the Red Bull characters or Zoloft’s depressed ball and his ladybug friend).
Promises Credible Benefit: To feel compelled by an ad, the consumer must stand to gain something; the product is often not enough. What would the consumer gain by using your product or service? This could be tangible, like a free gift; prestige, power or fame. But remember: you must be able to make good on that promise, so don’t offer anything unreasonable.
Grabbing the consumer’s attention isn’t enough; you have to keep that attention for at least a few seconds. This is where your benefits come into play or a product description that sets your offer apart from the others.
How you write your advertising copy will be based on where you will place your ad. If it’s a billboard ad, you’ll need a super catchy headline and simple design due to the speed at which people will pass. Online ads are similar; consumers are so inundated with Internet advertising that your ad must be quick and catchy. Magazine advertising is the most versatile, but this is solely dependent on the size of your ad and how many other ads compete with yours. If you have a full page ad, feel free to experiment; more page space gives you more creative space.
Rent your bikes from our downtown Kelowna Lakefront Sports Centre location and then hop on our shuttle that will take you up to the Kettle Valley Railway Trestles.
Once there, you can ride across 18 trestles and through 2 mountain tunnels all originally built in 1912-1914. Because of a devastating Okanagan Mountain Fire in 2003, some trestles have been rebuilt and the park re-opened in June 2008 and has now been designated as a National Heritage Site.
Our shuttle will then take you back downtown to return your bikes after your ride.
Please arrive at Lakefront Sports, 1350B Water Street for 8:30am, to sign waivers, select helmets, review safety measures.
Paid parking is available throughout Downtown Kelowna, with a large parkade (Library Plaza Parkade) located nearby, accessed via Doyle Ave & Ellis Street.
Tour is scheduled to be back at Lakefront Sports for approximately 2:30pm – this is estimate and timing will depend on traffic.
This experience requires a minimum number of 2 guests. If the minimum is not met, you will be offered an alternative time/date.
We reserve the right to cancel any tour at anytime due to safety, mechanical or behavioral issues. If your tour is canceled, you will be given a rain check to re-book at another time.
Depart from our downtown Kelowna Lakefront Sports Centre location by the Delta Grand Okanagan Resort to enjoy an amazing biking experience.
Our shuttle takes you up to Myra Canyon and the Kettle Valley Rail Trail, where our trained guide will lead you along 12 kilometers of Myra Canyon bike trail.
Experience a part of BC’s history; bring your camera and leave your worries behind as you are guided through this Hidden Jewel of the Okanagan.
This is available on Wednesday, Thursdays and Fridays.
$145.00 per person if 2-3 people
$139.00 per person if 4-5 people
$125.00 per person if 6-7 people
$110.00 per person if there are 8-10 people on the tour
Relax in style, soak up some sun and take in the breathtaking views that surround you as your embark on your 1 Hour Tour of Okanagan Lake. When we stop off along the way, you can jump in for a refreshing swim. Our commercial captain will make sure you have a memorable experience.
If you would like a longer tour time, please contact us for a custom tour package.
$40.00 per person for Adults
$20.00 per person for Kids 12 & Under
Maximum 12 people
We offer fun, private and memorable wine tours paired with a boat tour!
Start off with a 2 Hour Guided Boat Tour of the rolling hills surrounding Okanagan Lake that are home to internationally renowned vineyards and then tour 4 premiere award winning wineries.
Call today to book your custom Wine Tour package.
*Minimum 2 Guests